Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 243 of 1225 Wisconsin car dealers from 815 verified out-the-door quotes. Wisconsin's average doc fee is $347.
163 of 243 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 7, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 243 dealers with verified quotes.
Transparency Leaderboard
View all 1225 dealers →Symdon Chevrolet
Evansville, WI
$97 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesPrestige Kia
Eau Claire, WI
$52 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesToycen Ford Chippewa Falls
Chippewa Falls, WI
$48 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesLenz Auto
Fond du Lac, WIFond du Lac, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
West College Auto Sales
Menasha, WI
West Side GMC
Berlin, WI
West Side Service
Auburndale, WI
Wheel Way Auto Supercenter
Fifield, WI
Wheelers Chevrolet GMC Of Wisconsin Rapids
Wisconsin Rapids, WI
Wheelers Chevrolet Of Coloma
Coloma, WI
Wheelers Chevrolet Of Medford
Medford, WI
Wheelers GMC Of Marshfield
Marshfield, WI
Wheelers GMC Of Wisconsin Rapids
Wisconsin Rapids, WI
Wheelers Sales And Service
Abbotsford, WI
Wheels Deals Inc
Madison, WI
Wilde Chrysler Dodge Jeep RAM
Waukesha, WI
Williams Auto Sales
Green Bay, WI
Williams Auto Sales Llc
Green Bay, WI
Williams Automotive And Imports Llc
Neenah, WI
Wisconsin Family Autos Llc
Manitowoc, WI
Wisneski Auto Sales, Inc.
Ashwaubenon, WI
Witt Auto
Crivitz, WI
Witt Auto Sales Inc
Crivitz, WI
Witt Family Ford
Pulaski, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 243 rated Wisconsin dealers is $347, based on 815 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Symdon Chevrolet, Prestige Kia, Toycen Ford Chippewa Falls lead the Wisconsin transparency rankings. 163 of 243 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $347. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.