Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 495 of 1212 Wisconsin car dealers from 1,353 verified out-the-door quotes. Wisconsin's average doc fee is $403.
329 of 495 rated Wisconsin dealers earn an A · 107 earn a D or F
Data updated Oct 19, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
33rd highest doc fees in the U.S.
Based on 495 dealers with verified quotes.
Transparency Leaderboard
View all 1212 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$54 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Honda Toyota
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Urban Auto LLC
Menomonie, WI
Used Car Factory
Janesville, WI
V&H Automotive Ford
Marshfield, WI
Van Horn Automotive Group
Plymouth, WI
Van Horn Chrysler Dodge Jeep Ram Fiat of Plymouth
Plymouth, WI
Van Horn Kia of Glendale
Glendale, WI
Van Horn Latino of Milwaukee
Milwaukee, WI
Van Horn Nissan of Stevens Point
Stevens Point, WI
Vande Hey Brantmeier Automotive Group
Chilton, WI
Vande Hey Brantmeier Chevrolet
Chilton, WI
Vca Auto Sales
Milwaukee, WI
Vegas Wheels
Kenosha, WI
Virtue Motors
Darlington, WI
Vista Motorwerks
Oak Creek, WI
Vogel Chevrolet
Kiel, WI
Volkswagen of Eau Claire
Eau Claire, WI
Von Holzen Chevrolet
Ashland, WI
Von Holzen GMC Inc.
Ashland, WI
Warga Auto and Truck Center
Phillips, WI
Waukeshas Best Used Cars
Waukesha, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 398 rated Wisconsin dealers is $403, based on 1,353 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 329 of 495 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $403. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.