Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 490 of 1281 Wisconsin car dealers from 1,300 verified out-the-door quotes. Wisconsin's average doc fee is $404.
321 of 490 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 8, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
32nd highest doc fees in the U.S.
Based on 490 dealers with verified quotes.
Transparency Leaderboard
View all 1281 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$54 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WI
No mandatory add-ons · 4 verified quotes
See the quotesMarthaler Toyota of Ashland
Ashland, WIAshland, WI
Amery Chevrolet
Amery, WIAmery, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Ada Motorwerks
Green Bay, WI · 1 verified quoteLimited data
A-F Motors
Adams, WI · 1 verified quoteLimited data
Algoma Motors, Inc
Algoma, WI · 1 verified quoteLimited data
Audi Appleton
Appleton, WI · 1 verified quoteLimited data
Auto Haus
Green Bay, WI · 1 verified quoteLimited data
Auto Hunter
Webster, WI · 1 verified quoteLimited data
Auto Spot
Racine, WI · 1 verified quoteLimited data
Bergstrom Acura
Appleton, WI · 1 verified quoteLimited data
Bergstrom Buick GMC of Appleton
Appleton, WI · 1 verified quoteLimited data
Bergstrom Subaru of Green Bay
Green Bay, WI · 1 verified quoteLimited data
Bergstrom Volkswagen of Oshkosh
Oshkosh, WI · 1 verified quoteLimited data
Bernard's Chrysler Dodge Jeep Ram
New Richmond, WI · 1 verified quoteLimited data
Blake's Auto Sales LLC
Rice Lake, WI · 1 verified quoteLimited data
Brickner's of Antigo CDJR
Antigo, WI · 1 verified quoteLimited data
Brickner's of Wausau
Wausau, WI · 1 verified quoteLimited data
Brown Deer Sales
Milwaukee, WI · 1 verified quoteLimited data
Budget Motors of Wisconsin
Racine, WI · 1 verified quoteLimited data
Burtness Chevrolet Inc.
Orfordville, WI · 1 verified quoteLimited data
Car City Auto Group
Milwaukee, WI · 1 verified quoteLimited data
Car Smart of Madison
Madison, WI · 1 verified quoteLimited data
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 391 rated Wisconsin dealers is $404, based on 1,300 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, International Autos Group, Kolosso Chrysler Dodge Jeep Ram lead the Wisconsin transparency rankings. 321 of 490 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.