Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 492 of 1279 Wisconsin car dealers from 1,298 verified out-the-door quotes. Wisconsin's average doc fee is $403.
324 of 492 rated Wisconsin dealers earn an A · 110 earn a D or F
Data updated Oct 9, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 492 dealers with verified quotes.
Transparency Leaderboard
View all 1279 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$53 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WI
No mandatory add-ons · 4 verified quotes
See the quotesMarthaler Toyota of Ashland
Ashland, WIAshland, WI
Amery Chevrolet
Amery, WIAmery, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Car Smart of Madison
Madison, WI · 1 verified quoteLimited data
Center Avenue Auto Sales
Brodhead, WI · 1 verified quoteLimited data
Clason Buick GMC
La Crosse, WI · 1 verified quoteLimited data
Cody's Classic & Collectibles LLC
Stanley, WI · 1 verified quoteLimited data
Colby Chrysler Center
Colby, WI · 1 verified quoteLimited data
Crocker Motors LLC
Beloit, WI · 1 verified quoteLimited data
Dahl Automotive
La Crosse, WI · 1 verified quoteLimited data
Dahl Chrysler Dodge Jeep Ram of Stevens Point
Stevens Point, WI · 1 verified quoteLimited data
Dahl Chrysler Dodge Jeep Ram Rhinelander
Rhinelander, WI · 1 verified quoteLimited data
Dahl Ford Onalaska
Onalaska, WI · 1 verified quoteLimited data
Dahl Ford Truck La Crosse
La Crosse, WI · 1 verified quoteLimited data
Dahl Honda Onalaska
Onalaska, WI · 1 verified quoteLimited data
Dahl Hyundai La Crosse
La Crosse, WI · 1 verified quoteLimited data
Don Johnson Auto Group
Rice Lake, WI · 1 verified quoteLimited data
Don Johnson's Hayward Motors Chevrolet
Hayward, WI · 1 verified quoteLimited data
Don Miller
Madison, WI · 1 verified quoteLimited data
Don Miller Subaru West
Madison, WI · 1 verified quoteLimited data
Dream Auto Sales
South Milwaukee, WI · 1 verified quoteLimited data
Durham Hill Auto
Muskego, WI · 1 verified quoteLimited data
Eau Claire Chrysler, Dodge, Jeep, Ram
Eau Claire, WI · 1 verified quoteLimited data
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 393 rated Wisconsin dealers is $403, based on 1,298 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, International Autos Group, Kolosso Chrysler Dodge Jeep Ram lead the Wisconsin transparency rankings. 324 of 492 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $403. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.