Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 491 of 1284 Wisconsin car dealers from 1,292 verified out-the-door quotes. Wisconsin's average doc fee is $404.
324 of 491 rated Wisconsin dealers earn an A · 108 earn a D or F
Data updated Oct 13, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 491 dealers with verified quotes.
Transparency Leaderboard
View all 1284 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$54 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
Search 24,000+ dealers by name, brand, city, or zip.
More Dealers in Wisconsin
Ez Motorcars
West Allis, WI · 1 verified quoteLimited data
Fedderly Chrysler Dodge Jeep Inc
Reedsburg, WI · 1 verified quoteLimited data
Festus Auto Sales LLC
Milwaukee, WI · 1 verified quoteLimited data
Fillback Ford Pdc LLC
Prairie du Chien, WI · 1 verified quoteLimited data
Fillback Highland Ford
Highland, WI · 1 verified quoteLimited data
Flambeau Auto Expo
Ladysmith, WI · 1 verified quoteLimited data
Fox River Motors, Inc
Green Bay, WI · 1 verified quoteLimited data
G and G Auto Sales
Merrill, WI · 1 verified quoteLimited data
Goben Cars West
Middleton, WI · 1 verified quoteLimited data
Great Lakes Automotive
Racine, WI · 1 verified quoteLimited data
Hansen Brothers Auto Sales
Milwaukee, WI · 1 verified quoteLimited data
Hartnell Chevrolet
Salem, WI · 1 verified quoteLimited data
Homan Chrysler Dodge Jeep Ram
Ripon, WI · 1 verified quoteLimited data
Hugasian Motors
Sturtevant, WI · 1 verified quoteLimited data
Hyundai of Eau Claire
Eau Claire, WI · 1 verified quoteLimited data
Integrity Motors, Inc.
Fond du Lac, WI · 1 verified quoteLimited data
Johnson Motors
New Richmond, WI · 1 verified quoteLimited data
Kalscheur Dodge Chrysler Ram
Cross Plains, WI · 1 verified quoteLimited data
Kari Toyota
Superior, WI · 1 verified quoteLimited data
Keenan's Cherryland
Holmen, WI · 1 verified quoteLimited data
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 394 rated Wisconsin dealers is $404, based on 1,292 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Amery Chevrolet, International Autos Group lead the Wisconsin transparency rankings. 324 of 491 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.