Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 493 of 1284 Wisconsin car dealers from 1,298 verified out-the-door quotes. Wisconsin's average doc fee is $404.
326 of 493 rated Wisconsin dealers earn an A · 108 earn a D or F
Data updated Oct 13, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 493 dealers with verified quotes.
Transparency Leaderboard
View all 1284 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$54 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Kalscheur Dodge Chrysler Ram
Cross Plains, WI · 1 verified quoteLimited data
Kari Toyota
Superior, WI · 1 verified quoteLimited data
Keenan's Cherryland
Holmen, WI · 1 verified quoteLimited data
Kennedy Ford
Sheboygan Falls, WI · 1 verified quoteLimited data
Kenosha Automall
Kenosha, WI · 1 verified quoteLimited data
Kenosha Nissan
Kenosha, WI · 1 verified quoteLimited data
Ken Vance Honda
Eau Claire, WI · 1 verified quoteLimited data
Ketterhagen Motor Sales
Whitewater, WI · 1 verified quoteLimited data
Ketterhagen Motor Sales Inc
Whitewater, WI · 1 verified quoteLimited data
Keyes Chevrolet
Menomonie, WI · 1 verified quoteLimited data
Knights Autoworks
Marinette, WI · 1 verified quoteLimited data
Kudick Chevrolet
Mauston, WI · 1 verified quoteLimited data
Langlade Ford
Antigo, WI · 1 verified quoteLimited data
Larsen Auto Center
Frederic, WI · 1 verified quoteLimited data
Lupient Ford
Baldwin, WI · 1 verified quoteLimited data
Lx Auto Solution LLC
Green Bay, WI · 1 verified quoteLimited data
Maritime Ford
Manitowoc, WI · 1 verified quoteLimited data
Markquart Chevrolet
Chippewa Falls, WI · 1 verified quoteLimited data
Markquart, Inc.
Chippewa Falls, WI · 1 verified quoteLimited data
Mark Toyota
Plover, WI · 1 verified quoteLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 396 rated Wisconsin dealers is $404, based on 1,298 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Amery Chevrolet, International Autos Group lead the Wisconsin transparency rankings. 326 of 493 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.