Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 493 of 1284 Wisconsin car dealers from 1,315 verified out-the-door quotes. Wisconsin's average doc fee is $404.
327 of 493 rated Wisconsin dealers earn an A · 108 earn a D or F
Data updated Oct 14, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 493 dealers with verified quotes.
Transparency Leaderboard
View all 1284 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$54 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Marquardt, Inc.
Chippewa Falls, WI · 1 verified quoteLimited data
Marthaler Chevrolet of Minocqua
Minocqua, WI · 1 verified quoteLimited data
Medford Motors, Inc.
Medford, WI · 1 verified quoteLimited data
Menke GMC
Schofield, WI · 1 verified quoteLimited data
Meyer Motors
Plymouth, WI · 1 verified quoteLimited data
Middleton Ford
Middleton, WI · 1 verified quoteLimited data
Miller Ford
Burlington, WI · 1 verified quoteLimited data
Miller Motor Sales Group
Burlington, WI · 1 verified quoteLimited data
MINI of Madison
Madison, WI · 1 verified quoteLimited data
Minocqua Chevrolet
WI · 1 verified quoteLimited data
Mint Julep Motors
Delavan, WI · 1 verified quoteLimited data
Morrie's Sparta Ford
Sparta, WI · 1 verified quoteLimited data
Nearly New Auto & Truck
Green Bay, WI · 1 verified quoteLimited data
Nelson's Straightline Auto
Independence, WI · 1 verified quoteLimited data
Neuville Motors GMC
Waupaca, WI · 1 verified quoteLimited data
Newman Chevrolet
Cedarburg, WI · 1 verified quoteLimited data
Northwoods Ford
Minocqua, WI · 1 verified quoteLimited data
Olson Auto Exchange, LLC
Stoughton, WI · 1 verified quoteLimited data
One Auto N, Inc.
Eau Claire, WI · 1 verified quoteLimited data
Page Auto Inc
Green Bay, WI · 1 verified quoteLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 396 rated Wisconsin dealers is $404, based on 1,315 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Amery Chevrolet, International Autos Group lead the Wisconsin transparency rankings. 327 of 493 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.