Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 495 of 1281 Wisconsin car dealers from 1,323 verified out-the-door quotes. Wisconsin's average doc fee is $404.
327 of 495 rated Wisconsin dealers earn an A · 110 earn a D or F
Data updated Oct 15, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 495 dealers with verified quotes.
Transparency Leaderboard
View all 1281 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Paradise Villanueva
Kenosha, WI · 1 verified quoteLimited data
Pischke Motors of La Crosse Inc
La Crosse, WI · 1 verified quoteLimited data
Pischke Motors of West Salem
West Salem, WI · 1 verified quoteLimited data
Porcaro Ford
Racine, WI · 1 verified quoteLimited data
Portage Motors
Portage, WI · 1 verified quoteLimited data
Rapids Ford
Wisconsin Rapids, WI · 1 verified quoteLimited data
Riverside Chrysler Dodge Jeep Ram Marinette
Marinette, WI · 1 verified quoteLimited data
R & R Auto Sales
Juda, WI · 1 verified quoteLimited data
Rudig Jensen Ford Chrysler Dodge Jeep Ram
New Lisbon, WI · 1 verified quoteLimited data
Satori's Auto Sales LLC
Manitowoc, WI · 1 verified quoteLimited data
Schmit Bros.
Port Washington, WI · 1 verified quoteLimited data
Schmit Bros. Chrysler Dodge Jeep Ram
Port Washington, WI · 1 verified quoteLimited data
Shawano Auto Sales Inc
Shawano, WI · 1 verified quoteLimited data
Sheboygan Chrysler Center
Sheboygan, WI · 1 verified quoteLimited data
Sheboygan GMC
Sheboygan, WI · 1 verified quoteLimited data
Stevens Point Hyundai
Stevens Point, WI · 1 verified quoteLimited data
Super Service Used Cars
Milwaukee, WI · 1 verified quoteLimited data
Swant Graber Ford
Barron, WI · 1 verified quoteLimited data
Swant Graber Motors - CDJR
Barron, WI · 1 verified quoteLimited data
Symdon Chevrolet of Mt Horeb
Mount Horeb, WI · 1 verified quoteLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 396 rated Wisconsin dealers is $404, based on 1,323 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 327 of 495 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.