Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1281 Wisconsin car dealers from 1,327 verified out-the-door quotes. Wisconsin's average doc fee is $404.
328 of 497 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 15, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1281 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Symdon Ford of Monticello
Monticello, WI · 1 verified quoteLimited data
Thunder Truck & Auto Sales
Sheboygan, WI · 1 verified quoteLimited data
Tim Witt Chevrolet
Crivitz, WI · 1 verified quoteLimited data
Tj's Auto & Collision Center
Wisconsin Rapids, WI · 1 verified quoteLimited data
Tj's Repairables
Wisconsin Rapids, WI · 1 verified quoteLimited data
Tri City Auto Sales LLC
Menasha, WI · 1 verified quoteLimited data
Union Auto Sales
Evansville, WI · 1 verified quoteLimited data
Van Horn Ford Lomira
Lomira, WI · 1 verified quoteLimited data
Village Auto Inc.
Green Bay, WI · 1 verified quoteLimited data
Volkswagen La Crosse
Onalaska, WI · 1 verified quoteLimited data
West Side Gm
Berlin, WI · 1 verified quoteLimited data
Wheelers Chevrolet of Merrill
Merrill, WI · 1 verified quoteLimited data
Wheel Way Auto Supercenter
Fifield, WI · 1 verified quoteLimited data
Williams Automotive and Imports LLC
Neenah, WI · 1 verified quoteLimited data
Kocourek Ford
Wausau, WI · 2 verified quotesLimited data
Audi Wausau
Wausau, WI · 1 verified quoteLimited data
Blue Line Auto
Muskego, WI · 1 verified quoteLimited data
Freedom Automotive
Tomah, WI · 1 verified quoteLimited data
Gross Motors of Marshfield
Marshfield, WI · 1 verified quoteLimited data
Klein Chrysler Dodge Jeep Ram
Clintonville, WI · 1 verified quoteLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 397 rated Wisconsin dealers is $404, based on 1,327 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 328 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.