Best Car Dealers in Wisconsin
As of October 2026, CarEdge grades 497 of 1286 Wisconsin car dealers from 1,317 verified out-the-door quotes. Wisconsin's average doc fee is $404.
328 of 497 rated Wisconsin dealers earn an A · 111 earn a D or F
Data updated Oct 16, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
83/100 average transparency score
33rd highest doc fees in the U.S.
Based on 497 dealers with verified quotes.
Transparency Leaderboard
View all 1286 dealers →Acura of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBell Ford
Arlington, WI
$55 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesAmery Chevrolet
Amery, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WIWest Allis, WI
Kolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota of Ashland
Ashland, WIAshland, WI
Bergstrom Subaru of Oshkosh
Oshkosh, WIOshkosh, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Kunes GMC of Elkhorn
Elkhorn, WI · 1 verified quoteLimited data
Kunes GMC of Lake Geneva
Lake Geneva, WI · 1 verified quoteLimited data
Kunes Mitsubishi of Madison
Madison, WI · 1 verified quoteLimited data
Da Silva Prime Auto
Green Bay, WI · 1 verified quoteLimited data
O'Malley Honda
Wausau, WI · 1 verified quoteLimited data
Autoplexmkewi
Milwaukee, WI · 2 verified quotesLimited data
Sheboygan Chrysler Dodge Jeep Ram
Sheboygan, WI · 2 verified quotesLimited data
Vande Hey Brantmeier Chrysler Dodge Jeep Ram
Chilton, WI · 2 verified quotesLimited data
Wheelers
Marshfield, WI · 2 verified quotesLimited data
Clintonville Motors Inc.
Clintonville, WI · 2 verified quotesLimited data
Wilde East Towne Honda
Madison, WI · 2 verified quotesLimited data
Bergstrom Converters Drive Inc
Appleton, WI · 2 verified quotesLimited data
Morrie's West Salem Kia
West Salem, WI · 2 verified quotesLimited data
Russ Darrow Honda
Milwaukee, WI · 2 verified quotesLimited data
Alphorn Ford
Monroe, WI · 2 verified quotesLimited data
Wilde Toyota
West Allis, WI · 2 verified quotesLimited data
Dan Goben Cars
Green Bay, WI · 1 verified quoteLimited data
Eagle River Dodge Inc
Eagle River, WI · 1 verified quoteLimited data
Meleni Vance
Madison, WI · 1 verified quoteLimited data
Truck Center of Rhinelander
Rhinelander, WI · 1 verified quoteLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of October 2026, the average documentation fee at 397 rated Wisconsin dealers is $404, based on 1,317 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura of Brookfield, Bell Ford, Amery Chevrolet lead the Wisconsin transparency rankings. 328 of 497 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $404. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 78% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.