Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 243 of 1225 Wisconsin car dealers from 815 verified out-the-door quotes. Wisconsin's average doc fee is $351.
163 of 243 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 7, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
34th highest doc fees in the U.S.
Based on 243 dealers with verified quotes.
Transparency Leaderboard
View all 1225 dealers →Lenz Auto
Fond du Lac, WI
$48 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
$48 above the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesWheelers Chevrolet GMC Of Marshfield
Marshfield, WI
$48 above the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesSymdon Chevrolet
Evansville, WIEvansville, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
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More Dealers in Wisconsin
Turn Key Auto
Oshkosh, WI
Turn Key Autoz Llc
Antigo, WI
Ultimate Rides
Appleton, WI
Ultimate Rides
Fond du Lac, WI
Umansky Chevrolet
Glendale, WI
Umansky Motor Cars
Glendale, WI
Union Auto Sales
Evansville, WI
United Motors Llc
Saint Francis, WI
Uno's Auto Sales
Milwaukee, WI
Uptown Chevrolet
Slinger, WI
Uptown Chrysler Jeep Dodge RAM
Slinger, WI
Uptown Lincoln
Wauwatosa, WI
Uptown Motors
Milwaukee, WI
Used Car Factory
Janesville, WI
V&h Automotive CDJR
Marshfield, WI
V&h Automotive Ford
Marshfield, WI
Van Horn Automotive Group
Plymouth, WI
Van Horn Chevrolet Of Plymouth
Plymouth, WI
Van Horn Chrysler Dodge Jeep RAM Fiat Of Plymouth
Plymouth, WI
Van Horn Chrysler Dodge Jeep RAM Of Manitowoc
Manitowoc, WI
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 243 rated Wisconsin dealers is $351, based on 815 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Lenz Auto, Bergstrom Subaru Of Oshkosh, Wheelers Chevrolet GMC Of Marshfield lead the Wisconsin transparency rankings. 163 of 243 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $351. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.